High on TV

5. Bill Henrickson, ‘Big Love’

If ladies are a drug, then consider Bill (Bill Paxton) the biggest addict of them all. As if his three lovely wives weren’t already more than enough, he spent much of the second season trying to woo a fourth. Keeping busy with all those gals means that he often has to rely on the relatively harmless, though hilarious, Viagra. That little blue pill has seen Bill through some tough times, and if he finally nabs that fourth wife next season, he’ll probably be using it even more.

Quoth the commercial: Viva Viagra!